Long Tail Keywords And Conversion Rates
Increasing conversion rates for a website has always been one of the top priorities of leading online companies. There are many ways to do this; one method is by making use of long tail keywords.
A conversion rate is the percentage or ratio at which a visitor performs a desired action based on the website’s purpose. It can be as simple as filling out a form or calling a hotline. For many websites, conversion rates deal with online sales. This is because for ecommerce websites, generating revenue is technically more important than generating traffic. A website that is selling a product or service will not be able to sustain itself on traffic alone. Thus, quality traffic is necessary for websites with long-term goals. As mentioned earlier, boosting conversion rates for a website includes various methods such as enhancing user experience and strategic PPC campaigns.
Long Tail Keywords
Long tail keywords are a combination of keywords that are particular to a specific product or event. For example, a set of long tail keywords for an event maybe the following: Foo Fighters concert December buy group tickets Sydney Australia. While short tail keywords for the same concert may include: rock concerts Australia. The difference can be traced back to the intention of the individual making the inquiry. Serious buyers will type in a set of long tail keywords that are more detailed and tailored to the product or event. They may have already done their research and have made up their mind about purchasing the product. Those that are still unsure or require additional information in order to come up with a final decision are likely to type in short tail keywords in the query bar.
SEO strategies that use long tail keywords rely on statistical data based on consumer behavior, trends, and research in order to formulate the right set of words. It is no surprise that the leading search engine companies developed most of the keyword tools available on the market today. These tools can be very helpful in determining a set of keywords that is both relevant and useful.
Looking for a web developing company that uses effective SEO methods such as long tail keywords? Phriskweb is a Sydney-based web developing company that provides a number of website development services. You may go to the following link for more information about the SEO services that Phriskweb offers: http://www.phriskweb.com.au/seo-sydney.